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Blog created by our team

Each day we are getting more experienced and our blog is where we want to share the skills and knowledge. Pieces created by the amazing brandmed team feature daily challenges we face as digital health innovators. Read and learn about this journey, including medical, design, development and marketing adventures.

Our team
blog image
Marcin Krajmas
10/08/2022

Top 3 trends shaping the future of healthcare

Marketing

Healthcare has taken a significant step toward digitalization. What are the top 3 benchmarks shaping its future?

blog image
Sebastian Cencyk
04/08/2022

Healthcare UX challenges: apps for doctors

Design

Find out more about the obstacles designers face when developing a digital health solution, as well as examples of apps for doctors with thoughtful UX design.

blog image
Marcin Krajmas
28/07/2022

How to design digital medical products: 5 best practices

Healthcare

How to successfully design a digital medical product? Learn the top 5 practices increasing the chances of your digital medical product succeeding

blog image
Mateusz Pinkiewicz
18/07/2022

WordPress alternatives for your medical business: Strapi

Development

Despite the popularity of WordPress, there are worthy alternatives. Is Strapi a good choice for your digital health-related product?

blog image
Mateusz Pinkiewicz
13/07/2022

Choosing the best e-commerce engine for your med business

Development

Important factors to pay attention to while deciding on the best e-commerce platforms for your healthcare business.

blog image
Mateusz Pinkiewicz
08/07/2022

Vue vs. React: what to choose for your online business?

Development

Vue.js and React.js are the most popular JavaScript frameworks for web product development. Both have pros and cons. What to select for your digital project?

blog image
Marcin Krajmas
01/07/2022

How to capture a doctor's attention on LinkedIn

Marketing

Attracting a medical audience on LinkedIn has its own specifics. What is the right way to catch the physicians' attention and build strong business relations?

blog image
Marcin Krajmas
28/06/2022

5 medical startups that you need to pay attention to in 2022

Marketing

From the increasing adoption of telehealth to the growing use of AI in the health sector, the healthcare space is being radically transformed by technology.

blog image
Mateusz Pinkiewicz
24/06/2022

Symfony — a PHP framework for powerful web solutions

Development

What is Symfony, and is it the right solution to build scalable and feature-rich web-based products?

blog image
Mateusz Pinkiewicz
20/06/2022

The power of JSON: what's behind the popularity?

Development

What is JSON and why has it become one of the most preferred formats for data exchange?

blog image
Marcin Krajmas
14/06/2022

Gated content for doctors - how to create and promote it

Marketing

The first rule of gated content is that it has to be of a higher quality than an ungated piece.

blog image
Mateusz Pinkiewicz
07/06/2022

SaaS vs. self-hosted: what to choose for your business?

Development

What e-commerce platform to select for your online medical business? Learn more about SaaS vs. self-hosted e-commerce models to make the right choice.

blog image
Marcin Krajmas
01/06/2022

Top 5 challenges of building a medical content strategy

Marketing

According to recent studies, 66% of internet users look online for information about a specific disease or medical problem.

blog image
Mateusz Pinkiewicz
24/05/2022

AI in healthcare: the impact on decision-making

Development

Despite controversial views surrounding the adoption of AI into clinical practice, in many cases, AI in decision-making is not just an option but a necessity.

blog image
Mateusz Pinkiewicz
17/05/2022

Medical product development stages: pitfalls to avoid

Development

What pitfalls can occur at the stages of digital medical product development, and how can they affect your project's performance?

blog image
Paweł Jaworski
11/05/2022

Social media and medicine - scaling medical SoMe accounts

Marketing

Social media and medicine are a powerful combination until you bet on professional medical content creation.

blog image
Marcin Krajmas
06/05/2022

Is Field Sales Over? Re-thinking Go-To-Market for Pharma

Pharma

Although various industries embraced digitalization, the pharma sector has been relatively slow to follow this global business trend.

blog image
Marcin Krajmas
27/04/2022

Full Digital — the Only Way for Pharma Product Launch

Pharma

How does digitalization affect a product launch in the pharmaceutical industry and its long-stand success in the market?

blog image
Mateusz Pinkiewicz
25/04/2022

Our TOP 10 applications for patient-doctor communication

Development

How to communicate with patients at the highest level in a remote environment? Mobile apps have solved the issue: explore the Top 10 mobile solutions.

blog image
Mateusz Pinkiewicz
22/04/2022

How medical education becomes mobile

Healthcare

What are the benefits of mobiles in medical education, and how do they affect the perception of health-oriented educational content?

blog image
Marcin Krajmas
20/04/2022

Building a content strategy for medical learning platforms

Marketing

As medical education is going mobile, it is high time to introduce the key rules of successful content strategy that ace the test.

blog image
Marcin Krajmas
14/04/2022

"Straight to the point!" Master your Pharma content creation

Pharma

Discover why getting straight to the point is crucial in medical content creation and how to produce high-quality, engaging materials for the pharma industry.

blog image
Sebastian Cencyk
07/04/2022

Importance of photography in the healthcare industry

Design

The importance of photography in the medical sector in building audience trust and promoting your healthcare brand.

blog image
Marcin Krajmas
31/03/2022

Why will updating medical content pay off for your company?

Marketing

Medical content update is one of the integral parts of your marketing strategy. How important is it to update medical content in today's digital environment?

blog image
Mateusz Pinkiewicz
28/03/2022

Vue.js — a progressive framework for web application development

Development

A progressive Vue.js framework as an alternative to React and Angular. Can Vue.js be the number one choice for your web business?

blog image
Sebastian Cencyk
25/03/2022

In-app onboarding for med and pharma digital products

Design

How an effective approach to in-app onboarding can increase user engagement & retention rates. Top practices for successful digital healthcare app onboarding.

blog image
Mateusz Pinkiewicz
18/03/2022

Is PHP still alive?

Development

Is PHP dead, or can it be a worthy choice for developing interactive web solutions? Keep reading the article to come up with an informed decision.

blog image
Kasia Gugała
14/03/2022

How to be successful in the healthcare market?

Business

Brandmed tips for medical companies

blog image
Sebastian Cencyk
07/03/2022

Importance of visual hierarchy in graphic design

Design

Color, size, position, and 5 more hierarchy components to be considered while designing solutions for them to stand out.

blog image
Mateusz Pinkiewicz
03/03/2022

How Dart can assist in integrating your web and mobile apps

Development

What is the potential of Dart programming language for developing cross-platform applications? Dart as the backbone of Flutter — an open-source UI framework.

blog image
Paweł Jaworski
25/02/2022

A key for 2022: Healthcare marketing trends for 2022

Marketing

COVID-19 has been the propelling force behind the digitalization of the healthcare industry. Learn what is the key to the medical business success in 2022.

blog image
Marcin Krajmas
21/02/2022

TOP 3 challenges on how to target doctors on Google Ads

Marketing

Approximately 7% of all Google searches are health-related [1]. This number also includes searches generated by Healthcare Professionals.

blog image
Mateusz Pinkiewicz
14/02/2022

GatsbyJS: one of the most popular static site generators

Development

Why is Gatsby considered one of the top static site generators? If you want to know more about the functionality of this React-based framework, just dig in.

blog image
Mateusz Pinkiewicz
07/02/2022

How to develop digital products to avoid technical debt

Development

How to deal with technical debt? Learn about top proven strategies and find out more about how to keep technical debt from derailing your project.

blog image
Paweł Jaworski
02/02/2022

Google Analytics 3 vs 4: differences for your medical business analytics

Marketing

Why should you invest energy into learning something completely new, when there is a safe and known path you have been following for the last couple of years?

blog image
Marcin Krajmas
26/01/2022

5 Most Common Google Ads restrictions for Pharma: Everything you need to know

Marketing

Given that the Pharma sector is subjected to stringent regulations, digital advertising poses a considerable challenge for marketers.

blog image
Mateusz Pinkiewicz
20/01/2022

Is Firebase the best back-end choice for a Flutter app?

Development

Is the combination of Firebase and Flutter unbeatable? Explore more about Firebase for the back-end to decide whether it is the best choice for a Flutter app.

blog image
Paweł Jaworski
03/01/2022

Most common Google Ads restrictions for Medical Devices that you can’t afford to ignore

Marketing

What is Sensitive Events Policy or Advertiser-Curated Audiences? Keep reading to learn about the Google Ads restrictions for the Medical Devices sector.

blog image
Sebastian Cencyk
15/12/2021

Medical packaging

Design

You shouldn’t judge a book by its cover, just as you shouldn’t judge a medication by its packaging.

blog image
Mateusz Pinkiewicz
07/12/2021

The patient’s journey through mobile or web applications

Design

The patient journey through mobile or web applications starts and ends with listening to the needs of people for whom you design.

blog image
Mateusz Pinkiewicz
24/11/2021

Have you ever tried SEO in the battle with anti-vaxxers? Most common SEO mistakes of the pro-vaccination websites

Marketing

Lowest Quality Pages have earned their unique name by not providing expertise, authoritative and trustworthy information.

blog image
Marcin Krajmas
15/10/2021

What Can Go Wrong if You Ignore Your Pharma Content?

Pharma

Existing as a pharma brand requires a well-thought-out digital marketing strategy. To improve your results, you need to communicate well with your clients.

blog image
Sebastian Cencyk
24/09/2021

Design - silent ambassador of your brand

Design

We usually perceive “good design” as "nice to look at the design,” but this is just part of the truth.

blog image
Sebastian Cencyk
18/08/2021

The importance of UX for med-related products

Design

Medical technology is a rapidly developing field. It facilitates the creation of countless products used by healthcare professionals and the general public.

blog image
Marcin Krajmas
02/08/2021

How to use your corporate social media channels efficiently?

Marketing

Bear in mind that some industries are more demanding, requiring specific knowledge, and extensive research. That is the case with the healthcare market.

blog image
Aleksandra Szmajdzińska
15/06/2021

Do’s and Don'ts for EBM Content Production

Marketing

Using the right writing style is the key to attract readers and make the content appealing and notable. Choose your words carefully and diligently.

blog image
Aleksandra Szmajdzińska
09/06/2021

Why Pharma Can't Afford Not to Work with EBM Content Specialized Agency

Pharma

Creating EBM content is not an easy task. Many pharmaceutical companies struggle to make it both substantive and engaging.

blog image
Sebastian Cencyk
18/05/2021

5 easy ways to simplify complex medical concepts using great design

Design

The question is – how to do it right? How to make your medical design visible and eye-catching? Let’s look at some tips.

blog image
Mateusz Pinkiewicz
29/04/2021

The needs of patients in the tech-age and how to take care of them

Healthcare

Technological industries have recently joined the ranks of some of the world's largest and fastest-growing sectors.

blog image
Justyna Danel
16/03/2021

How to make people read your articles?

Marketing

It is not about how much time we invest into working on our blog, but rather how effective that work is.

blog image
Sebastian Cencyk
15/03/2021

How illustrations can simplify medical subjects

Design

As the medical field develops rapidly, it has become increasingly difficult to catch viewers’ attention and make your point stand out.

blog image
Aleksandra Szmajdzińska
04/03/2021

Why Investing in Digital Native Doctors is Something You Should Start Doing Right Now

Marketing

What is different about the new generation of doctors in comparison to their predecessors?

blog image
Wiktor Smyk
04/03/2021

How the pandemic is affecting the behavior of doctors and patients - a doctor's guide.

Healthcare

Only a year after an outbreak of Coronavirus Disease 2019 caused by SARS‐CoV‐2, and we are already able to observe its vast and long-term social burdens.

blog image
Krzysztof Nyczka
04/03/2021

The power of Flutter – the perfect solution for your cross-platform digital business

Development

Whether we like it or not, the digitalization of the healthcare industry is happening.

blog image
Kasia Gugała
04/03/2021

3 reasons why most Pharma Companies Struggle to Produce EBM Content

Pharma

The concept of Evidence-Based Medicine (EBM) is fundamental for every pharmaceutical company.

blog image
Zuzanna Krępa
05/02/2021

How to Communicate with Increasing Number of Digital Native Doctors?

Marketing

The length of time we spend online increases continually for both professional and recreational purposes.

blog image
Kasia Gugała
05/02/2021

Why is social media more effective than e-mail in catching HCP’s attention?

Marketing

Why is digital healthcare content so powerful? Because it has no limits. Depending on the target, you can easily tailor, analyze and automate your actions.

blog image
Sebastian Cencyk
04/08/2022

Healthcare UX challenges: apps for doctors

Design

Find out more about the obstacles designers face when developing a digital health solution, as well as examples of apps for doctors with thoughtful UX design.

blog image
Sebastian Cencyk
07/04/2022

Importance of photography in the healthcare industry

Design

The importance of photography in the medical sector in building audience trust and promoting your healthcare brand.

blog image
Sebastian Cencyk
25/03/2022

In-app onboarding for med and pharma digital products

Design

How an effective approach to in-app onboarding can increase user engagement & retention rates. Top practices for successful digital healthcare app onboarding.

blog image
Sebastian Cencyk
07/03/2022

Importance of visual hierarchy in graphic design

Design

Color, size, position, and 5 more hierarchy components to be considered while designing solutions for them to stand out.

blog image
Sebastian Cencyk
15/12/2021

Medical packaging

Design

You shouldn’t judge a book by its cover, just as you shouldn’t judge a medication by its packaging.

blog image
Mateusz Pinkiewicz
07/12/2021

The patient’s journey through mobile or web applications

Design

The patient journey through mobile or web applications starts and ends with listening to the needs of people for whom you design.

blog image
Sebastian Cencyk
24/09/2021

Design - silent ambassador of your brand

Design

We usually perceive “good design” as "nice to look at the design,” but this is just part of the truth.

blog image
Sebastian Cencyk
18/08/2021

The importance of UX for med-related products

Design

Medical technology is a rapidly developing field. It facilitates the creation of countless products used by healthcare professionals and the general public.

blog image
Sebastian Cencyk
18/05/2021

5 easy ways to simplify complex medical concepts using great design

Design

The question is – how to do it right? How to make your medical design visible and eye-catching? Let’s look at some tips.

blog image
Sebastian Cencyk
15/03/2021

How illustrations can simplify medical subjects

Design

As the medical field develops rapidly, it has become increasingly difficult to catch viewers’ attention and make your point stand out.

blog image
Marcin Krajmas
10/08/2022

Top 3 trends shaping the future of healthcare

Marketing

Healthcare has taken a significant step toward digitalization. What are the top 3 benchmarks shaping its future?

blog image
Marcin Krajmas
01/07/2022

How to capture a doctor's attention on LinkedIn

Marketing

Attracting a medical audience on LinkedIn has its own specifics. What is the right way to catch the physicians' attention and build strong business relations?

blog image
Marcin Krajmas
28/06/2022

5 medical startups that you need to pay attention to in 2022

Marketing

From the increasing adoption of telehealth to the growing use of AI in the health sector, the healthcare space is being radically transformed by technology.

blog image
Marcin Krajmas
14/06/2022

Gated content for doctors - how to create and promote it

Marketing

The first rule of gated content is that it has to be of a higher quality than an ungated piece.

blog image
Marcin Krajmas
01/06/2022

Top 5 challenges of building a medical content strategy

Marketing

According to recent studies, 66% of internet users look online for information about a specific disease or medical problem.

blog image
Paweł Jaworski
11/05/2022

Social media and medicine - scaling medical SoMe accounts

Marketing

Social media and medicine are a powerful combination until you bet on professional medical content creation.

blog image
Marcin Krajmas
20/04/2022

Building a content strategy for medical learning platforms

Marketing

As medical education is going mobile, it is high time to introduce the key rules of successful content strategy that ace the test.

blog image
Marcin Krajmas
31/03/2022

Why will updating medical content pay off for your company?

Marketing

Medical content update is one of the integral parts of your marketing strategy. How important is it to update medical content in today's digital environment?

blog image
Paweł Jaworski
25/02/2022

A key for 2022: Healthcare marketing trends for 2022

Marketing

COVID-19 has been the propelling force behind the digitalization of the healthcare industry. Learn what is the key to the medical business success in 2022.

blog image
Marcin Krajmas
21/02/2022

TOP 3 challenges on how to target doctors on Google Ads

Marketing

Approximately 7% of all Google searches are health-related [1]. This number also includes searches generated by Healthcare Professionals.

blog image
Paweł Jaworski
02/02/2022

Google Analytics 3 vs 4: differences for your medical business analytics

Marketing

Why should you invest energy into learning something completely new, when there is a safe and known path you have been following for the last couple of years?

blog image
Marcin Krajmas
26/01/2022

5 Most Common Google Ads restrictions for Pharma: Everything you need to know

Marketing

Given that the Pharma sector is subjected to stringent regulations, digital advertising poses a considerable challenge for marketers.

blog image
Paweł Jaworski
03/01/2022

Most common Google Ads restrictions for Medical Devices that you can’t afford to ignore

Marketing

What is Sensitive Events Policy or Advertiser-Curated Audiences? Keep reading to learn about the Google Ads restrictions for the Medical Devices sector.

blog image
Mateusz Pinkiewicz
24/11/2021

Have you ever tried SEO in the battle with anti-vaxxers? Most common SEO mistakes of the pro-vaccination websites

Marketing

Lowest Quality Pages have earned their unique name by not providing expertise, authoritative and trustworthy information.

blog image
Marcin Krajmas
02/08/2021

How to use your corporate social media channels efficiently?

Marketing

Bear in mind that some industries are more demanding, requiring specific knowledge, and extensive research. That is the case with the healthcare market.

blog image
Aleksandra Szmajdzińska
15/06/2021

Do’s and Don'ts for EBM Content Production

Marketing

Using the right writing style is the key to attract readers and make the content appealing and notable. Choose your words carefully and diligently.

blog image
Justyna Danel
16/03/2021

How to make people read your articles?

Marketing

It is not about how much time we invest into working on our blog, but rather how effective that work is.

blog image
Aleksandra Szmajdzińska
04/03/2021

Why Investing in Digital Native Doctors is Something You Should Start Doing Right Now

Marketing

What is different about the new generation of doctors in comparison to their predecessors?

blog image
Zuzanna Krępa
05/02/2021

How to Communicate with Increasing Number of Digital Native Doctors?

Marketing

The length of time we spend online increases continually for both professional and recreational purposes.

blog image
Kasia Gugała
05/02/2021

Why is social media more effective than e-mail in catching HCP’s attention?

Marketing

Why is digital healthcare content so powerful? Because it has no limits. Depending on the target, you can easily tailor, analyze and automate your actions.

blog image
Marcin Krajmas
28/07/2022

How to design digital medical products: 5 best practices

Healthcare

How to successfully design a digital medical product? Learn the top 5 practices increasing the chances of your digital medical product succeeding

blog image
Mateusz Pinkiewicz
22/04/2022

How medical education becomes mobile

Healthcare

What are the benefits of mobiles in medical education, and how do they affect the perception of health-oriented educational content?

blog image
Mateusz Pinkiewicz
29/04/2021

The needs of patients in the tech-age and how to take care of them

Healthcare

Technological industries have recently joined the ranks of some of the world's largest and fastest-growing sectors.

blog image
Wiktor Smyk
04/03/2021

How the pandemic is affecting the behavior of doctors and patients - a doctor's guide.

Healthcare

Only a year after an outbreak of Coronavirus Disease 2019 caused by SARS‐CoV‐2, and we are already able to observe its vast and long-term social burdens.

blog image
Marcin Krajmas
06/05/2022

Is Field Sales Over? Re-thinking Go-To-Market for Pharma

Pharma

Although various industries embraced digitalization, the pharma sector has been relatively slow to follow this global business trend.

blog image
Marcin Krajmas
27/04/2022

Full Digital — the Only Way for Pharma Product Launch

Pharma

How does digitalization affect a product launch in the pharmaceutical industry and its long-stand success in the market?

blog image
Marcin Krajmas
14/04/2022

"Straight to the point!" Master your Pharma content creation

Pharma

Discover why getting straight to the point is crucial in medical content creation and how to produce high-quality, engaging materials for the pharma industry.

blog image
Marcin Krajmas
15/10/2021

What Can Go Wrong if You Ignore Your Pharma Content?

Pharma

Existing as a pharma brand requires a well-thought-out digital marketing strategy. To improve your results, you need to communicate well with your clients.

blog image
Aleksandra Szmajdzińska
09/06/2021

Why Pharma Can't Afford Not to Work with EBM Content Specialized Agency

Pharma

Creating EBM content is not an easy task. Many pharmaceutical companies struggle to make it both substantive and engaging.

blog image
Kasia Gugała
04/03/2021

3 reasons why most Pharma Companies Struggle to Produce EBM Content

Pharma

The concept of Evidence-Based Medicine (EBM) is fundamental for every pharmaceutical company.

blog image
Mateusz Pinkiewicz
18/07/2022

WordPress alternatives for your medical business: Strapi

Development

Despite the popularity of WordPress, there are worthy alternatives. Is Strapi a good choice for your digital health-related product?

blog image
Mateusz Pinkiewicz
13/07/2022

Choosing the best e-commerce engine for your med business

Development

Important factors to pay attention to while deciding on the best e-commerce platforms for your healthcare business.

blog image
Mateusz Pinkiewicz
08/07/2022

Vue vs. React: what to choose for your online business?

Development

Vue.js and React.js are the most popular JavaScript frameworks for web product development. Both have pros and cons. What to select for your digital project?

blog image
Mateusz Pinkiewicz
24/06/2022

Symfony — a PHP framework for powerful web solutions

Development

What is Symfony, and is it the right solution to build scalable and feature-rich web-based products?

blog image
Mateusz Pinkiewicz
20/06/2022

The power of JSON: what's behind the popularity?

Development

What is JSON and why has it become one of the most preferred formats for data exchange?

blog image
Mateusz Pinkiewicz
07/06/2022

SaaS vs. self-hosted: what to choose for your business?

Development

What e-commerce platform to select for your online medical business? Learn more about SaaS vs. self-hosted e-commerce models to make the right choice.

blog image
Mateusz Pinkiewicz
24/05/2022

AI in healthcare: the impact on decision-making

Development

Despite controversial views surrounding the adoption of AI into clinical practice, in many cases, AI in decision-making is not just an option but a necessity.

blog image
Mateusz Pinkiewicz
17/05/2022

Medical product development stages: pitfalls to avoid

Development

What pitfalls can occur at the stages of digital medical product development, and how can they affect your project's performance?

blog image
Mateusz Pinkiewicz
25/04/2022

Our TOP 10 applications for patient-doctor communication

Development

How to communicate with patients at the highest level in a remote environment? Mobile apps have solved the issue: explore the Top 10 mobile solutions.

blog image
Mateusz Pinkiewicz
28/03/2022

Vue.js — a progressive framework for web application development

Development

A progressive Vue.js framework as an alternative to React and Angular. Can Vue.js be the number one choice for your web business?

blog image
Mateusz Pinkiewicz
18/03/2022

Is PHP still alive?

Development

Is PHP dead, or can it be a worthy choice for developing interactive web solutions? Keep reading the article to come up with an informed decision.

blog image
Mateusz Pinkiewicz
03/03/2022

How Dart can assist in integrating your web and mobile apps

Development

What is the potential of Dart programming language for developing cross-platform applications? Dart as the backbone of Flutter — an open-source UI framework.

blog image
Mateusz Pinkiewicz
14/02/2022

GatsbyJS: one of the most popular static site generators

Development

Why is Gatsby considered one of the top static site generators? If you want to know more about the functionality of this React-based framework, just dig in.

blog image
Mateusz Pinkiewicz
07/02/2022

How to develop digital products to avoid technical debt

Development

How to deal with technical debt? Learn about top proven strategies and find out more about how to keep technical debt from derailing your project.

blog image
Mateusz Pinkiewicz
20/01/2022

Is Firebase the best back-end choice for a Flutter app?

Development

Is the combination of Firebase and Flutter unbeatable? Explore more about Firebase for the back-end to decide whether it is the best choice for a Flutter app.

blog image
Krzysztof Nyczka
04/03/2021

The power of Flutter – the perfect solution for your cross-platform digital business

Development

Whether we like it or not, the digitalization of the healthcare industry is happening.

blog image
Kasia Gugała
14/03/2022

How to be successful in the healthcare market?

Business

Brandmed tips for medical companies

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