Design
Marketing
Healthcare
Pharma
Development
Business

Why Investing in Digital Native Doctors is Something You Should Start Doing Right Now

by Bermix Studio
by Bermix Studio

What is different about the new generation of doctors in comparison to their predecessors?

A new generation of healthcare professionals is on the rise. Digital natives doctors, equipped with smartphones, social media, and easily accessible information at their fingertips are slowly taking over the medical world. Why is it important to invest in them?

Digital Native Doctors - who are they?

Digital native doctors can simply be described as “millennial physicians”. They grew up and completed their medical training in the digital age, which means that the Internet, computers, smartphones, and social media play an important role in both their private and professional lives. They have a deep understanding of digital media and interact with them often and easily. What is different about the new generation of doctors in comparison to their predecessors?

Changes are coming

The Internet offers a never-ending stream of news, data, and research, which are all available in real time. Digital doctors are bombarded with medical content, especially now, when medicine is developing as rapidly as ever and discoveries flood the Internet every day. However, the ever-expanding knowledge does not necessarily mean more studying for doctors, as detailed information is at hand, quite literally. Smartphones allow doctors to have access to all available data in no time, the only challenge is finding it quickly and efficiently. How are they doing it?

Evidence-Based Medicine - doctor’s best friend

It might seem impossible to find reliable information among the infinite number of articles and posts, some written by professionals and some by opinionated laymen. This is where Evidence-Based Medicine (EBM) comes into play! EBM aims to increase the use of high-quality research in medicine in order to help doctors provide the best quality health care to their patients and make it easier to expand their professional knowledge. It is crucial that information dedicated to healthcare professionals is appropriately supported by data from reliable sources. However, references and supportive data might not be enough to catch a medic’s attention. So what is?

 Short and sweet

In the era of excessive information and overstimulation, it is difficult to make a message stand out. That is why making your point short, yet memorable is the key to a viewer’s heart - and their brain. Short texts are generally more appealing, which in turn increases the chance of them being read. Using graphics and illustrations helps to convey complicated problems in an attractive, easily comprehensible way and making a lasting impression on a viewer. The byproduct of the digital age is that people are more easily distracted, so as people’s attention spans are shrinking, so should your message. It also makes it easier to share your idea!

Exchange is the change

The Internet is a platform for sharing. Digital native doctors are aware of that and take full advantage of the possibilities that are created by social media, applications, and websites designed for medical professionals. If an idea is captivating enough, it can reach millions of health care providers around the world instantaneously. One study found that the new generation of doctors are prone to reaching out to their colleagues for information, with 37 percent using social networks and message boards for medical professionals on a weekly basis [1]. Hence, using these platforms can help spread your idea easily and build an engaged community- the sooner you start, the better!

Think forward - invest in the future 

As you can see, changes are coming and it is crucial to adapt in order to make an impact in the medical world of tomorrow. Use the language and platforms that suit digital native doctors’ needs and preferences. Invest in the future by building an audience and reaching out to the new generation of healthcare professionals now. Let's get started!

let's talk

References:

1. https://decisionresourcesgroup.com/blog/meet-the-millennial-physicians-young-mobile-and-harder-to-reach/

2. https://www.mja.com.au/journal/2016/204/4/digital-native-doctors

3. http://www.ala.org/tools/future/trends/digitalnatives

exit icon

Necessary cookies

Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.

Analytics ON OFF

We'd like to set Google Analytics, Google Tag Manager and Hotjar to help us to improve our website by collecting and reporting information on how you use it. We collect information in a way that does not directly identify anyone. For more information on how this works, please see our Cookies page.

Advertising ON OFF

We’d like to set Facebook Pixel to give you the latest information about Brandmed services by Facebook. For more information on how this works, please see our Cookies page.

Accept Close
We use cookies. Read more on our Cookies page.
Decline all Settings Accept
exit icon