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Marketing

Content, social media, performance, strategy - here you can find resources that cover the whole spectrum of marketing issues. Our team is happy to share their knowledge and experience with you.
As a marketers have a deep understanding of healthcare marketing. We can assure you that cooperation with brandmed is the best way to keep your medical business growing.
We are aware of challenges that you might be facing. What is more, we offer you simple, effective solutions that will upgrade your marketing features. Let us get to know your audience and help you reach them effortlessly. Valuable EBM content we produce is only one of our go-to methods. Want to learn more? Keep reading!

Our team
blog image
Marcin Krajmas
15/10/2023

Top 5 challenges of building a medical content strategy

Marketing

According to recent studies, as many as 70,000 healthcare searches are performed every minute.

blog image
Justyna Danel
31/07/2023

How to make people read your articles?

Marketing

In the digital era, written text faces fierce competition. How to create high-quality medical content that captures readers’ attention?

blog image
Marcin Krajmas
11/05/2023

Healthcare SEO: How to Improve Your Website Organic Search

Marketing

How to help your healthcare site get in front of a targeted audience? Just follow a few practices to optimize your website

blog image
Marcin Krajmas
31/03/2023

Strategies for increasing doctor engagement through digital platforms

Marketing

What are the top proven strategies for reaching millennial physicians?

blog image
Marcin Krajmas
15/03/2023

Omnichannel vs. multichannel pharma marketing

Marketing

What are omnichannel and multichannel marketing approaches, and which one to choose for your business?

blog image
Marcin Krajmas
06/02/2023

Top healthcare marketing trends to embrace in 2023

Marketing

What are the latest healthcare marketing trends, and how will they shape the industry? Look to the future and stay innovative in 2023.

blog image
Marcin Krajmas
18/01/2023

5 non-obvious marketing strategies for pharma

Marketing

Read the guide to learn more about other marketing strategies and ideas that can make your product successful.

blog image
Marcin Krajmas
27/10/2022

Top 5 digital healthcare marketing myths

Marketing

Discover the most persistent myths that prevent pharma companies from implementing an effective marketing strategy.

blog image
Marcin Krajmas
23/10/2022

Full-digital: building relationships with your pharma audience

Marketing

The digital era requires innovative approaches. How to form long-term bonds with your pharma target audience online?

blog image
Marcin Krajmas
19/09/2022

How to reach HCPs on social media

Marketing

As more physicians become digitally savvy, the way to engage them on social media is changing. How to attract the HCP's attention and build trust?

blog image
Marcin Krajmas
02/09/2022

New challenges of reaching digital HCPs

Marketing

Digital physicians require digital solutions. What challenges do pharma companies need to overcome to reach digitally savvy HCPs?

blog image
Marcin Krajmas
10/08/2022

Top 3 trends shaping the future of healthcare

Marketing

Healthcare has taken a significant step toward digitalization. What are the top 3 benchmarks shaping its future?

blog image
Marcin Krajmas
01/07/2022

How to capture a doctor's attention on LinkedIn

Marketing

Attracting a medical audience on LinkedIn has its own specifics. What is the right way to catch the physicians' attention and build strong business relations?

blog image
Marcin Krajmas
28/06/2022

5 medical startups that you need to pay attention to in 2022

Marketing

From the increasing adoption of telehealth to the growing use of AI in the health sector, the healthcare space is being radically transformed by technology.

blog image
Marcin Krajmas
14/06/2022

Gated content for doctors - how to create and promote it

Marketing

The first rule of gated content is that it has to be of a higher quality than an ungated piece.

blog image
Marcin Krajmas
11/05/2022

Social media and medicine - scaling medical SoMe accounts

Marketing

Social media and medicine are a powerful combination as long as you bet on professional medical content creation.

blog image
Marcin Krajmas
20/04/2022

Building a content strategy for medical learning platforms

Marketing

As medical education is going mobile, it is high time to introduce the key rules of successful content strategy that ace the test.

blog image
Marcin Krajmas
31/03/2022

Why will updating medical content pay off for your company?

Marketing

Medical content update is one of the integral parts of your marketing strategy. How important is it to update medical content in today's digital environment?

blog image
Paweł Jaworski
25/02/2022

A key for 2022: Healthcare marketing trends for 2022

Marketing

COVID-19 has been the propelling force behind the digitalization of the healthcare industry. Learn what is the key to the medical business success in 2022.

blog image
Marcin Krajmas
21/02/2022

TOP 3 challenges for targeting doctors with Google Ads

Marketing

Approximately 7% of all Google searches are health-related [1]. This number also includes searches generated by digital doctors.

blog image
Paweł Jaworski
02/02/2022

Google Analytics 3 vs 4: differences for your medical business analytics

Marketing

Why should you invest energy into learning something completely new, when there is a safe and known path you have been following for the last couple of years?

blog image
Marcin Krajmas
26/01/2022

5 Most Common Google Ads restrictions for Pharma: Everything you need to know

Marketing

Given that the Pharma sector is subjected to stringent regulations, digital advertising poses a considerable challenge for marketers.

blog image
Paweł Jaworski
03/01/2022

Most common Google Ads restrictions for Medical Devices that you can’t afford to ignore

Marketing

What is Sensitive Events Policy or Advertiser-Curated Audiences? Keep reading to learn about the Google Ads restrictions for the Medical Devices sector.

blog image
Mateusz Pinkiewicz
24/11/2021

Have you ever tried SEO in the battle with anti-vaxxers? Most common SEO mistakes of the pro-vaccination websites

Marketing

Lowest Quality Pages have earned their unique name by not providing expertise, authoritative and trustworthy information.

blog image
Marcin Krajmas
02/08/2021

How to use your corporate social media channels efficiently?

Marketing

Bear in mind that some industries are more demanding, requiring specific knowledge, and extensive research. That is the case with the healthcare market.

blog image
Aleksandra Szmajdzińska
15/06/2021

Do’s and Don'ts for EBM Content Production

Marketing

Using the right writing style is the key to attract readers and make the content appealing and notable. Choose your words carefully and diligently.

blog image
Aleksandra Szmajdzińska
04/03/2021

Why Investing in Digital Native Doctors is Something You Should Start Doing Right Now

Marketing

What is different about the new generation of doctors in comparison to their predecessors?

blog image
Zuzanna Krępa
05/02/2021

How to Communicate with Increasing Number of Digital Native Doctors?

Marketing

The length of time we spend online increases continually for both professional and recreational purposes.

blog image
Kasia Gugała
05/02/2021

Why is social media more effective than e-mail in catching HCP’s attention?

Marketing

Why is digital healthcare content so powerful? Because it has no limits. Depending on the target, you can easily tailor, analyze and automate your actions.

blog image
Marcin Krajmas
15/10/2023

Top 5 challenges of building a medical content strategy

Marketing

According to recent studies, as many as 70,000 healthcare searches are performed every minute.

blog image
Justyna Danel
31/07/2023

How to make people read your articles?

Marketing

In the digital era, written text faces fierce competition. How to create high-quality medical content that captures readers’ attention?

blog image
Marcin Krajmas
11/05/2023

Healthcare SEO: How to Improve Your Website Organic Search

Marketing

How to help your healthcare site get in front of a targeted audience? Just follow a few practices to optimize your website

blog image
Marcin Krajmas
31/03/2023

Strategies for increasing doctor engagement through digital platforms

Marketing

What are the top proven strategies for reaching millennial physicians?

blog image
Marcin Krajmas
15/03/2023

Omnichannel vs. multichannel pharma marketing

Marketing

What are omnichannel and multichannel marketing approaches, and which one to choose for your business?

blog image
Marcin Krajmas
06/02/2023

Top healthcare marketing trends to embrace in 2023

Marketing

What are the latest healthcare marketing trends, and how will they shape the industry? Look to the future and stay innovative in 2023.

blog image
Marcin Krajmas
18/01/2023

5 non-obvious marketing strategies for pharma

Marketing

Read the guide to learn more about other marketing strategies and ideas that can make your product successful.

blog image
Marcin Krajmas
27/10/2022

Top 5 digital healthcare marketing myths

Marketing

Discover the most persistent myths that prevent pharma companies from implementing an effective marketing strategy.

blog image
Marcin Krajmas
23/10/2022

Full-digital: building relationships with your pharma audience

Marketing

The digital era requires innovative approaches. How to form long-term bonds with your pharma target audience online?

blog image
Marcin Krajmas
19/09/2022

How to reach HCPs on social media

Marketing

As more physicians become digitally savvy, the way to engage them on social media is changing. How to attract the HCP's attention and build trust?

blog image
Marcin Krajmas
02/09/2022

New challenges of reaching digital HCPs

Marketing

Digital physicians require digital solutions. What challenges do pharma companies need to overcome to reach digitally savvy HCPs?

blog image
Marcin Krajmas
10/08/2022

Top 3 trends shaping the future of healthcare

Marketing

Healthcare has taken a significant step toward digitalization. What are the top 3 benchmarks shaping its future?

blog image
Marcin Krajmas
01/07/2022

How to capture a doctor's attention on LinkedIn

Marketing

Attracting a medical audience on LinkedIn has its own specifics. What is the right way to catch the physicians' attention and build strong business relations?

blog image
Marcin Krajmas
28/06/2022

5 medical startups that you need to pay attention to in 2022

Marketing

From the increasing adoption of telehealth to the growing use of AI in the health sector, the healthcare space is being radically transformed by technology.

blog image
Marcin Krajmas
14/06/2022

Gated content for doctors - how to create and promote it

Marketing

The first rule of gated content is that it has to be of a higher quality than an ungated piece.

blog image
Marcin Krajmas
11/05/2022

Social media and medicine - scaling medical SoMe accounts

Marketing

Social media and medicine are a powerful combination as long as you bet on professional medical content creation.

blog image
Marcin Krajmas
20/04/2022

Building a content strategy for medical learning platforms

Marketing

As medical education is going mobile, it is high time to introduce the key rules of successful content strategy that ace the test.

blog image
Marcin Krajmas
31/03/2022

Why will updating medical content pay off for your company?

Marketing

Medical content update is one of the integral parts of your marketing strategy. How important is it to update medical content in today's digital environment?

blog image
Paweł Jaworski
25/02/2022

A key for 2022: Healthcare marketing trends for 2022

Marketing

COVID-19 has been the propelling force behind the digitalization of the healthcare industry. Learn what is the key to the medical business success in 2022.

blog image
Marcin Krajmas
21/02/2022

TOP 3 challenges for targeting doctors with Google Ads

Marketing

Approximately 7% of all Google searches are health-related [1]. This number also includes searches generated by digital doctors.

blog image
Paweł Jaworski
02/02/2022

Google Analytics 3 vs 4: differences for your medical business analytics

Marketing

Why should you invest energy into learning something completely new, when there is a safe and known path you have been following for the last couple of years?

blog image
Marcin Krajmas
26/01/2022

5 Most Common Google Ads restrictions for Pharma: Everything you need to know

Marketing

Given that the Pharma sector is subjected to stringent regulations, digital advertising poses a considerable challenge for marketers.

blog image
Paweł Jaworski
03/01/2022

Most common Google Ads restrictions for Medical Devices that you can’t afford to ignore

Marketing

What is Sensitive Events Policy or Advertiser-Curated Audiences? Keep reading to learn about the Google Ads restrictions for the Medical Devices sector.

blog image
Mateusz Pinkiewicz
24/11/2021

Have you ever tried SEO in the battle with anti-vaxxers? Most common SEO mistakes of the pro-vaccination websites

Marketing

Lowest Quality Pages have earned their unique name by not providing expertise, authoritative and trustworthy information.

blog image
Marcin Krajmas
02/08/2021

How to use your corporate social media channels efficiently?

Marketing

Bear in mind that some industries are more demanding, requiring specific knowledge, and extensive research. That is the case with the healthcare market.

blog image
Aleksandra Szmajdzińska
15/06/2021

Do’s and Don'ts for EBM Content Production

Marketing

Using the right writing style is the key to attract readers and make the content appealing and notable. Choose your words carefully and diligently.

blog image
Aleksandra Szmajdzińska
04/03/2021

Why Investing in Digital Native Doctors is Something You Should Start Doing Right Now

Marketing

What is different about the new generation of doctors in comparison to their predecessors?

blog image
Zuzanna Krępa
05/02/2021

How to Communicate with Increasing Number of Digital Native Doctors?

Marketing

The length of time we spend online increases continually for both professional and recreational purposes.

blog image
Kasia Gugała
05/02/2021

Why is social media more effective than e-mail in catching HCP’s attention?

Marketing

Why is digital healthcare content so powerful? Because it has no limits. Depending on the target, you can easily tailor, analyze and automate your actions.

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