Marketing

According to recent studies, as many as 70,000 healthcare searches are performed every minute.

In the digital era, written text faces fierce competition. How to create high-quality medical content that captures readers’ attention?

How to help your healthcare site get in front of a targeted audience? Just follow a few practices to optimize your website

What are the top proven strategies for reaching millennial physicians?

What are omnichannel and multichannel marketing approaches, and which one to choose for your business?

What are the latest healthcare marketing trends, and how will they shape the industry? Look to the future and stay innovative in 2023.

Read the guide to learn more about other marketing strategies and ideas that can make your product successful.

Discover the most persistent myths that prevent pharma companies from implementing an effective marketing strategy.

The digital era requires innovative approaches. How to form long-term bonds with your pharma target audience online?

As more physicians become digitally savvy, the way to engage them on social media is changing. How to attract the HCP's attention and build trust?

Digital physicians require digital solutions. What challenges do pharma companies need to overcome to reach digitally savvy HCPs?

Healthcare has taken a significant step toward digitalization. What are the top 3 benchmarks shaping its future?

Attracting a medical audience on LinkedIn has its own specifics. What is the right way to catch the physicians' attention and build strong business relations?

From the increasing adoption of telehealth to the growing use of AI in the health sector, the healthcare space is being radically transformed by technology.

The first rule of gated content is that it has to be of a higher quality than an ungated piece.

Social media and medicine are a powerful combination as long as you bet on professional medical content creation.

As medical education is going mobile, it is high time to introduce the key rules of successful content strategy that ace the test.

Medical content update is one of the integral parts of your marketing strategy. How important is it to update medical content in today's digital environment?

COVID-19 has been the propelling force behind the digitalization of the healthcare industry. Learn what is the key to the medical business success in 2022.

Approximately 7% of all Google searches are health-related [1]. This number also includes searches generated by digital doctors.

Why should you invest energy into learning something completely new, when there is a safe and known path you have been following for the last couple of years?

Given that the Pharma sector is subjected to stringent regulations, digital advertising poses a considerable challenge for marketers.

What is Sensitive Events Policy or Advertiser-Curated Audiences? Keep reading to learn about the Google Ads restrictions for the Medical Devices sector.

Lowest Quality Pages have earned their unique name by not providing expertise, authoritative and trustworthy information.

Bear in mind that some industries are more demanding, requiring specific knowledge, and extensive research. That is the case with the healthcare market.

Using the right writing style is the key to attract readers and make the content appealing and notable. Choose your words carefully and diligently.

What is different about the new generation of doctors in comparison to their predecessors?

The length of time we spend online increases continually for both professional and recreational purposes.

Why is digital healthcare content so powerful? Because it has no limits. Depending on the target, you can easily tailor, analyze and automate your actions.