How did we organize the launch of the mobile application?

Therapify

2019

Therapify is a platform that connects patients with mental health professionals. It offers patients an application that allows them to book visits, monitor the progress of treatment, and perform homework assignments. On the other hand, therapists can manage the office: patient service, calendar or advertise services.

webdesign , art direction , animation , illustration ,
Damian Markowski
The main reason why we chose Brandmed as our partner in the implementation of marketing services is the fact of a unique combination of medical experience and knowledge of technology and marketing. What decided about choosing Brandmed was the accuracy and quality of comments we received at the stage of presenting our inquiry.

Damian Markowski

Co-founder of Therapify
Goal:
to build and launch a mobile app used in daily therapeutic process
therapify target: close gap between patients and specialists

Main challenges

The paramount task which we were handed by our clients while designing the website was the promotion of the mobile application and thus exposing and emphasizing the scope of the app’s functions which constitute the whole value of the solution.

At the same time launching new technologies on the medical market prompts patients to ask questions and therefore raises their doubt and that was something we tried to resolve by implementing dedicated educational sections, illustrations and a lightsome design which engage users, draw their attention as well as produce positive emotions.

mobile app of therapify
mobile app of therapify

Project highlights - the solution

Photo/video 

Through a video, we told the story of the initiators of Therapify allowing a better understanding of the product they create together.

Watch full video
founders of therapify
shot of photo set, while making photographies of therapify founders

Design

To create a friendly UX atmosphere, we used dedicated illustrations and light design that engages users on the website, attracts attention and evokes positive emotions.

specialist and patient
404 page
someone uses phone to communicate with therapist
session of therapy

Articles & social media posts

We have created a series of articles about the most common mental disorders as well as new technologies that can help patients. We have clearly explained the specialized issues so that everyone could understand them. The form of the created content assumed breaking the taboo of depression (e.g. by using examples of famous people facing similar problems).

We have adapted long texts to communication used in social media. All written content is complemented by graphical materials.

Website 

We have concluded that the main page should be directed towards patients. Why?

  • specialists know their field of work, understand the product and do not need complex descriptions,
  • psychiatrists and therapists are presented with offers on the meetings/conferences and through the model of direct sale,
  • a major part of the traffic that occurs on our website is generated through our blog by patients who, according to the analytics, visit the main page after having read the article.

Let’s talk and take your business to the next level!

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