How did we organize the launch of the mobile application?
Therapify is a platform that connects patients with mental health professionals. It offers patients an application that allows them to book visits, monitor the progress of treatment, and perform homework assignments. On the other hand, therapists can manage the office: patient service, calendar or advertise services.
Damian MarkowskiCo-founder of Therapify
The paramount task which we were handed by our clients while designing the website was the promotion of the mobile application and thus exposing and emphasizing the scope of the app’s functions which constitute the whole value of the solution.
At the same time launching new technologies on the medical market prompts patients to ask questions and therefore raises their doubt and that was something we tried to resolve by implementing dedicated educational sections, illustrations and a lightsome design which engage users, draw their attention as well as produce positive emotions.
Project highlights - the solution
Through a video, we told the story of the initiators of Therapify allowing a better understanding of the product they create together.
To create a friendly UX atmosphere, we used dedicated illustrations and light design that engages users on the website, attracts attention and evokes positive emotions.
Articles & social media posts
We have created a series of articles about the most common mental disorders as well as new technologies that can help patients. We have clearly explained the specialized issues so that everyone could understand them. The form of the created content assumed breaking the taboo of depression (e.g. by using examples of famous people facing similar problems).
We have adapted long texts to communication used in social media. All written content is complemented by graphical materials.
We have concluded that the main page should be directed towards patients. Why?
- specialists know their field of work, understand the product and do not need complex descriptions,
- psychiatrists and therapists are presented with offers on the meetings/conferences and through the model of direct sale,
- a major part of the traffic that occurs on our website is generated through our blog by patients who, according to the analytics, visit the main page after having read the article.