In the era of images… do we still need a written word? Yes. And we offer you words that matter.
Purposely chosen words can be as powerful as an outrageous photo, especially in the healthcare sector.
Medical projects require high quality written content based on expert knowledge that fits the campaign’s premise. Satisfying these conditions is our bread and butter.
Our fundamental standards and work ethic
The content we create is invariably based on EBM (evidence-based medicine). Our key rules include:
- extensive research and data verification,
- precise method of reference list building,
- thorough peer review (cross check, supervision by an independent consultant, adjustments).
All of our medical copywriters are experienced in clinical investigation. Consequently, medical insight and expertise of your project is guaranteed. It also unburdens your company, as copywriting tends to be time-consuming.
Joanna Zbierańska-KleszkoMedical Lead, Pfizer Poland
Words are important.
But so is the creative team.
All of our texts are created by copywriters who specialize in different medical fields, advised by senior specialists. Did we mention we are multilingual?
Our experience allows us to successfully juggle with various sorts of materials, mix powerful words with visuals. We understand perfectly how to tailor written content to diverse digital channels used in medical campaigns.
A dedicated PM will be put in charge of all matters concerning your company’s project.
Brainstorming within the creative team
Before we start creating, we discuss our goal, needs of the target group and the client, structure and style of texts.
Careful planning and tasks division
Deadlines motivate us, as well as initial, detailed planning. We always aim to match our people with tasks they feel confident about. This approach keeps our workflow smooth.
Extensive research based on EBM
Now we light up the fire. Large-scale research is the basis of each text we write, from the review of scholar papers to benchmarking.
Supervised by the client, we develop materials that fit diverse digital channels and keep you up to date.
Double check, professional text revision, internal accept
Every text we write goes through scrupulous revision and cross check.
External accept and iterations
You do not have to worry about wasting time - we give you definite proposals, implementing iterations and updates if necessary.