3 reasons why most Pharma Companies Struggle to Produce EBM Content

by Malwina Piękoś
by Malwina Piękoś

The concept of Evidence-Based Medicine (EBM) is fundamental for every pharmaceutical company.

The concept of Evidence-Based Medicine (EBM) is fundamental for every pharmaceutical company. With healthcare personnel (HCP) being the target group of such content, pharmaceutical companies can’t afford even the slightest mistake when creating this information. However, producing high-quality and engaging evidence-based medical materials is a daily challenge for most enterprises. Why? Let’s analyze it together. 

Medical specialists are not trained, medical copywriters

Pharmaceutical companies want and need their content to be developed by top specialists. In an ideal world, each marketing piece would be created by an expert, backed by EBM, submitted on time and literally sound. However, it is challenging to find someone who excels at medical and technical copywriting and actively works in the clinical field. 

Solution: An excellent medical expert is rarely a good medical content writer. For this reason, cooperating with professional medical media agencies, such as Brandmed, is something you must consider. This way, you can rest assured that the content produced for your company will be of the highest quality. Our team of trained medical specialists, experienced in developing complex EBM content, would be happy to unburden your staff.

More EBM content = higher demand for resources

The growth of every pharmaceutical company is associated with increasing demands for promotion- and information-based content. One or two medical specialists might not be enough to satisfy the needs sooner or later, especially if they work for you as freelancers. If you don’t tailor the resources to the company's scale, you might end up with content insufficient in amount, quality, or both.

Solution: Instead of cooperating with individual freelancers, invest in the whole team! It will pay off sooner than you think. Not only will you get more EBM content, but you won’t have to worry about its quality or management. A dedicated project manager will take care of the communication and coordination, while a team of professional medical copywriters will regularly provide the necessary materials. Our graphic designers will support the written content with unique visuals, promoting and complying with the company’s image. Think about it: if you decide to work with an average agency, the final content might lack medical expertise. 

On the other hand, freelance physicians offering copy preparation can’t provide you with a fine design. Brandmed team is a perfect combination of experienced medical copywriters and talented graphic designers. All-in-one stop saves you time and money!

The importance of reference 

Content distributed by pharmaceutical companies has to meet specific requirements; especially, when developing a reference base. It has to be evidence-based and in line with internal guidelines and regulations. Neglect in this area results in numerous iterations and unnecessarily prolongs the process of medical department approval. 

Solution: To create high-quality EBM content, it is worth assigning the task to people experienced in medical copywriting. Our team has developed high standards for building a reference base, cross-checking, and revising all materials prepared for pharmaceutical companies. 

To sum up, if you struggle with EBM content but want to strive for the highest quality, you should invest in a team of experienced medical copywriters with a clinical background. Delegating this process to an external team does not mean you lose control; it means you care about your company’s image and want the best tools to create and maintain it. Our team will develop, validate and manage your content professionally. Want a full package? Contact us!

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